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For the duration of the 2010 FIFA World Cup™ from 11th June 2010 – 11th July 2010, shop adidas Originals will be hosting Three Stories: a series of private match viewings and exhibitions at 66 Albert Road, prostate a 60 year old industrial building in the heart of Woodstock, Cape Town. The month-long schedule of events will include a line up of local music talent, exhibitions, sports and Originals sports fans. The Johannesburg- based campaign which will run concurrently has its focus on five events which will be held at The Bank and The Alex Theatre, each of the five gigs starting with exclusive viewing parties and ending with events featuring top local and one huge international DJ’s. The international DJ featured in July is none other than Neil Armstrong, Jay-Z’s official tour DJ in 2008/09 and a global adidas Originals trend ambassador.
Catch Neil at the following gig in Cape Town:
Friday, 2nd July: Word of Art will also host international DJ Neil Armstrong who will fly into Cape Town to DJ for one performance only. He plays a sexy mix of hip-hop and beats and is an exclusive guest of adidas Originals Three Stories
Location: The Bank
Street: 9A Parklands, Keyes Avenue, Rosebank
I’m going to the world cup to rep baby… if you out there come party with me…