ambulance on Flickr”>
I’ll be part of the panel discussion this year, sales where I yammer on more about treating your artform as a brand…
April 29 Day 02
11AM – 1PM
At some point in time, most brands or products find it necessary to expand or broaden their appeal. Growth and change is an inevitable part of a successful artist or brand’s evolution. In this forum, a panel of creative individuals will share their various experiences of appealing to new audiences and markets. This discussion includes the negative aspects of expanding a brand’s reach beyond the traditional audience. The panel will be sharing war stories from their time spent trying to reach new markets. Has their process of design changed in order to appeal to newer audiences? How have they adapted their creative process in order to attract new customers?