#itsthereal Rocafella Records Celebration Podcast 7/26 At The Highline Ballroom NYC
Today for the first time Bittersweeet is available officially via digital delivery. Its been floating around the internet for quite some time now, ailment but because of thefuture.fm everything is all nice and legal, viagra AND I’ll be able to get all the artists that are featured on the mixtape payed ;)
Thinking back I would say that Bittersweeet was probably my favorite mixtape that got me a lot of attention… which was pretty strange for the time period. My background was as a battle DJ. A Hip Hop DJ. So I was supposed to play Wu-Tang. Definitely not love songs.
But I always dared to be different, sickness and this mixtape ended up in the hands of some pretty important folk.
Among those people was a person named Ashley Nicoles, who at the time happened to be Damon Dashes and Jay-z’s personal assistant. Through him I imagine, the mixtapes made their way up the rocafella food chain, and according to word of mouth stories they ended up in the hands of Mr Carter, and Damon Dash.
In fact, I had a meeting via Ashley sometime in 2004 with Damon Dash, which for me being a turntablist DJ was just a crazy unimaginable eye opening experience. It was a very short conversation. Damon was in the middle of a lot of business, he said “I like your work”, and kept it moving.
After that, I got a call from another music executive at Rocafella, Mr Kenny Burns, who was running “RocMusic” – the rocafella label with “non”hiphop artists. We had a longer meeting, and I ended up making this mixtape, that never really came out, because right around the time it should have come out, was when Rocafella records fell apart.
Now this is in the age before twitter, before social media was so crazy. This was before camera phones and smartphones, pre selfie era. So I don’t have much documentation of what went down. All I have is what I remember, and this cover of the Rocafella mixtape that I made that would never be released.
Here’s another blast from the past – A review by one of the “DJ” magazines that was around called Tablist.
So that was my first encounter with Rocafella Records, and unfortunately at the time it wasn’t the greatest experience. I made this mixtape, put a lot of work and effort and time into it, had delusions of grandeur of maybe working with one of rocafellas artists , and then… nothing.
Years later, in 2008, I ended up Djing for Mr. Carter. Sometimes Nice guys don’t finish last ;)
And now, for those who haven’t heard it yet, or haven’t heard it in years –