MAN, sovaldi you folk in Berlin are TRUE 24 Hour Party People
clinic on Flickr”>
The No 74 / Adidas Block Party was a blast as you can see above, where I’m hovering a drove of these jubilant Berlinites . And just like that, I’m on to the Next one for Adidas, but this time in NYC BABY
THE 2010 AdiCup
1:00pm – 8:00pm
Location: Pier 40 – West Street @ W. Houston Street New York, NY
Now, for those who have been wit me for a minute, I’ve been involved with Fanatic, Now called Adicup for quite some time now. This is one of my FAVORITE GIGS to do, as I end up djing for a looooong time and get to play all types of music, While, my friends like Sky Gellatly play some FUTBOOOOOLLLL!! See, look how happy he and his soccer buddies look.
YOU TOO can join in on the fun and festivities!! ALL FOR FREE! This year we are returning to where it all started, at pier 40
Peep the trailer that adidas just dropped for this global event.
Here is some background for those that don’t know –
adidas celebrates 2010 FIFA World CupTM with a global football tourney, honoring its long-lived New York City tradition.
To commemorate the 2010 FIFA World CupTM, adidas’ 9th annual FANATIC soccer tournament in New York City is “going global” with a new name – adiCup, 2010 FIFA World CupTM edition. A record 28 teams will compete Saturday, May 22nd on the main field at New York’s Pier 40, where the event first began eight years ago.
Hosted by adidas, FANATIC was created in 2002 as an immersive experience of soccer and community in New York. adidas sought out an eclectic mix of ‘football’ enthusiasts; an assortment of teams made up of originative activators in the creative scene. From music and media to fashion and hospitality, those involved were hand picked to re-engage the culture in downtown New York with the sport of soccer. Since its inception, FANATIC has grown with every passing year, drawing an abundance of teams vying to compete, and crowds of up to 1,500 soccer ‘fanatics’ and counting. In addition, the tournament was interpreted on a global scale in select cities every four years during FIFA World CupTM, and adiCup was born.
With higher stakes than ever, adiCup 2010 promises to entertain. The coveted NYC team slots have been filled with a record 28 crews, each consisting of eight players as opposed to six players in years past. With a wider playing field, returning teams such as Chinatown Soccer Club, United Bamboo, Freeman’s Sporting Club, Opening Ceremony, Paper Shredders and Vice F.C. will have the opportunity at some fresh faces, like newcomers ACE+CO, EVR (East Village Radio), V Magazine and The Standard F.C.
In true FANATIC form, Brother Jimmy’s BBQ will cater to the masses while DJ Neil Armstrong, former tour DJ of Jay Z, will keep the crowd going with as fresh a set as ever for what promises to be the largest audience to date. Also, as the UEFA Champion’s LeagueTM finale takes place on the same day, adidas will screen the game live for fans in attendance.
This tournament has gone WORLDWIDE, and four teams from NYC, Tokyo, Berlin and London will go at it IN Berlin . The Grand Prize winning team of the adiCup 2010 World Final in Germany will be flown to South Africa to attend the 2010 FIFA World CupTM final game on July 11, 2010, courtesy of adidas. DANG.
So, come cheer on your favorite folk, including my manager SKY (good luck dude) this saturday at the adicup!