Boys and girls – I’ve been lucky enough to be involved in helping launch the Heineken Voyage . What is that exactly??
From the Website –
Heineken Voyage, the fifth chapter of Heineken’s global Legends campaign. Heineken will search the globe for four men who embody the “Legendary Traveler” and send them on voyages around the world to challenge them to travel outside their comfort zone. One of these travelers will be from the US.
A true “Man of the World” is never a tourist, but rather knows how to travel with finesse. This concept of voyaging with purpose – being able to be “Dropped” anywhere in the world and incept a legendary journey – is at the core of Heineken‘s latest global adventure program. Packing heavy isn’t the look. Instead, discerning globetrotters bring a select set of objects with them on their trips, guaranteed to enhance their memories no matter where they end up. Stories are woven not just by being in the right place at the right time, but also through open–minded preparedness. For Heineken’s #DROPPED program, the international brand’s panel of experts got together over dinner in New York City to pick out their travel essentials, all of which are to be chronicled in more detail in upcoming vignettes exclusive to Hypebeast. Over the next six days one vignette featuring each expert will drop each day including Jon Buscemi, Dao-Yi Chow, Richard Martin, DJ Neil Armstrong, Marcus Troy and Jonathon Mannion. They will talk about travel, offer travel tips as well as chose travel essentials including everything from a large format film camera and audio recorder for chronicling adventures to a cheeky bathing suit, tuxedo and waterproof driving moccasins to ensure ultimate accessorizing, regardless of what continent it’s taking place on.
The Heineken Dropped campaign is a global initiative to launch the Heineken Voyage.
Follow Heineken’s legendary traveler’s #DROPPED voyage here.