Tag Archive for: adidas

Win a chance for 2 to Come to NYC Dec 14th to celebrate the 10 Yr Anniversary of “Original” courtesy of adidas…

I’ve been hinting at this for a bit here and there of twitter, sick facebook, this blog .

In 2001, I released Original. My very first mixtape, 10 years ago.


Yeah, thats it up there, made so long ago it actually came out on cassette.

Now ,if you have been following my career, the release of this mixtape proved to be a turning point in my life. Almost everything that I’ve gotten to do, all that I’ve accomplished can be tied to that mixtape. And being that it is the 10 year anniversary of its release – we are gonna be celebrating next week Dec 14th @ Greenhouse in NYC. We are locking in the details – but we have some of the greatest DJ’s coming through to create the soundtrack for the night!


Now I know I have fans all over the world, but for my peoples in the U.S. you have a chance TODAY AND TOMORROW to win a chance to come out to NYC and party with me courtesy of adidas Originals.

adidas is running a HOLIDAY scavenger hunt – called the Pleasure Hunt. Peep the video below – with Paolo from adidas London telling ya what ya have to do!

Win a VIP trip for two to either NYC to see DJ Neil Armstrong or LA to see Kendrick Lamar by entering online OR visiting your closest participating adidas Originals store* and find the right clues! 5 trips to NYC AND 5 trips to LA will be awarded to one of you lucky adidas fans.

*Participating stores:

SOHO: 136 Wooster Street | New York | NY10012
QUEENS GARDEN: 90-15 Queens Blvd. STE 2061 | Elmhurst | NY 11373
GARDEN STATE PLAZA: 1 Garden State Plaza | Space #1210 | Paramus | NJ 07652
CROSS COUNTRY: 6010 Mall Walk | Space #6010 | Yonkers | NY 10704
ROOSEVELT FIELD: 630 Old Country Space #1112 Garden City | NY 11530
STATEN ISLAND: 2655 Richmond Ave Space #1060 | Staten Island | NY 10314
NEWPORT MALL: 30 Mall Drive West | Space #A49B | Jersey City | NJ 07310
WILLOWBROOK: 1400 Willowbrook Mall | Space #1465 | Wayne NJ 07470
BRIDGEWATERS COMMONS: 400 Commons Way | Space #2235 | Bridgewater | NJ 08807
GEORGETOWN: 1251 Wisconsin Ave NW |Georgetown | DC 20007
CHICAGO: 923 North Rush Street | Chicago | IL 60611
ATLANTA: (Lenox Square) 3393 Peachtree Street NE | Atlanta GA 30326
PHILADELPHIA: 436 South Street | Philadelphia | PA 19147
MELROSE: 8009 Melrose Ave | Los Angeles | CA 90046
BERKELEY: 2333 Telegraph Ave | Berkeley | CA 94704
SOUTH COAST PLAZA: 3333 Bear Street | Costa Mesa | CA 92626

So my folk in NYC, DC, CHICAGO, ATL, PHILLY, LA and SF, head over here to this link –Pleasure Hunt, or HEAD to one of the Stores above to enter!

Here is some important fine print y’all need to see –

Prize: FIVE (5) NEW YORK TRIP GRAND PRIZES: A trip for two (2) to the DJ Neil Armstrong event in New York, NY on December 14, 2011. Trip package includes round trip coach class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to New York, NY; two (2) nights’ accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); ground transportation between the hotel and airport, and between the hotel and the event; two (2) tickets to the DJ Neil Armstrong event on December 14, 2011 (seating determined by Sponsor in its sole discretion). Winner must travel on December 13, 2011 and return on December 15, 2011 or prize will be forfeited. Approximate Retail Value (“ARV”): $4,500. FIVE (5) LOS ANGELES TRIP GRAND PRIZES: A trip for two (2) to the adidas Originals presents “Respect The West” event in Los Angeles, CA on December 15, 2011. Trip package includes round trip coach class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Los Angeles, CA; two (2) nights’ accommodation at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); ground transportation between the hotel and airport, and between the hotel and the event; and two (2) tickets to the adidas Originals presents “Respect The West” on December 15, 2011 (seating determined by Sponsor in its sole discretion). Winner must travel on December 14, 2011 and return on December 16, 2011 or prize will be forfeited. ARV: $4,500.

For All Prizes: Travel must be roundtrip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child of winner (thirteen (13) years of age or older), travel companion must be eighteen (18) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her state of residence, travel companion must be winner’s parent/legal guardian. Travel companion must execute liability/publicity releases prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for round trip air travel at Sponsor’s sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if the DJ Neil Armstrong event, or the adidas Originals presents “Respect The West” event are delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning the prize depend on the number of eligible entries received during the Promotion Period for each trip prize. Total ARV of all Prizes: $45,000.

9/3 – Sat – GETLIVE SF PRESENTS “MADE YOU LOOK” / AOK part 5 SF CD Release party…

decease on Flickr”>379293752

shop on Flickr”>379988252

Saturday, Sept 3rd. Labor Day Weekend


MADE YOU LOOK “Sunglasses Party #3” and


from the GetliveSF site –

We’ve done this Sunglasses Party for the past 2 years. And every year we’ve tried our best to make the event more poppin then last. And This year we hope you enjoy it!

So we hollered at our homies from All Mighty Family to be part of the event. Got our homie Dj Marvel from Vancouver to be a guest dj. Hit up the dude Kingmost to spin some tunes too. And we also got the World Famous DJ NEIL ARMSTRONG as the special guest dj. You already know every time Neil Armstrong’s in town its a straight up party!



25 PEOPLE WILL ALSO RECEIVE FREE COPIES OF AOK PART 5 and the CD will be available for purchase

2 Rooms of Sound


With Djs:

Adidas Global Ambassador | NYC

The Freshest | Vancouver


GETLIVE.SF | The Formula

All Mighty Family

All Mighty Family

All Mighty Family | Wild 94.9





BIRTHDAYS AND GUEST LIST: getlivesf@gmail.com
$5 before 11pm if on guest list.

BOTTLE SERVICE: bottleservice@111minnagallery.com

21+ DOORS OPEN at 10PM

7/9 – Sat – Fanatic X NYC- BBQ & Football (soccer ya americanos) Courtesy of Adidas

hospital on Flickr”>image001

Ok , so if you’ve been following me for a while now, I’ve been DJing this event for Adidas for a looong time, I think since maybe even 2004.

Last year, Adidas called it Adicup in honor of the world cup. This year, we return to calling it FANATIC, and as it turns out, this is the 10 year anniversary of the event started here in Merry Ole NYC. Thus, Fanatic X.

The event will take place at Chelsea Waterside Park on July 9 and will include not only soccer but also a BBQ, drinks and music by yours truly. Check the list of teams and address below.

GROUP A: Supreme Records + F.S.C. + Nom de Hooligans + The Smile + The Standard F.C.
GROUP B: Vice F.C. + Psyop + Chinatown Soccer Club + Monkeyvibes + ACE & Co.
GROUP C: Complex FC + Opening Ceremony FC + V~Team + Last United + Bowery United
GROUP D: United Bamboo + MA3 Killers + Miss Lily’s + Diner Old Boys + Supreme Team

Chelsea Waterside Park from 1 to 8 pm
West Side Highway & 23rd Street
New York

Free Food, GOOD music, and good peoples. Come thru NYC.

2/19 – Sat. All-Star Weekend – AdiHOOP – 3 on 3 b-ball tourney @ the 3rd St. promenade inLA

physician on Flickr”>all star weekend 2011

Ah the madness that is All Star Weekend. For you Street ball Fanatics in town, ADIDAS is doing a bunch of events which I’ll be providing the soundtrack for.

This one is like the AdiCup event I do in NYC, except for B-Ball…

3 on 3 Basketball Tournament
Saturday, Feb 19, 2011
11 AM to 4 PM

Third Street Promenade across from the adidas Store Santa Monica, CA.

* Tournament Hosted by Ken Jeong (aka Slim Chin) from The Hangover
and Community
* Performance by Kidz in the Hall.
* DJ set by Neil Armstrong.
* Appearances by DMC, Power 106’s Big Boy and Fellifel
* Dunk contest hosted by Snoop Dog

Food and Beverage provided.

For y’all who will be around the Staples Area, understand that this is on the other side of town, and traffic is a beast in LA , so Plan accordingly!

Free to watch, but I’m sure its gonna get crowded quick! so make your way over, say whatup to me and the guests.


Come one come all , but you better now the secret password…

11/5 – DJ Neil Armstrong @ Planet Sports Shop Hamburg Germany 4-7 pm

and on Flickr”>InStore_Hamburg2010

Touching down on November 5th in Hamburg/Germany, playing from 4 to 7 pm in the Planet Sports shop – one of the biggest online mail order company in Europe for boardsports, streetwear and fashion.

Much love to the adidas family for having me out there this weekend – Come thru for some good tunes while you shoppy shop. Women love shoppin!

Cape Town South Africa… y’all need to go their one day.

In you’re life time, tadalafil you need to head over to Cape Town South Africa.


Yeah, thats what it looks like up top. Beautiful.


I got to go a month ago, representing for Adidas during the world cup at their Three Stories event space. The only bad thing about this trip, I only had a day and a half to take it all in before I headed off to Johannesburg aka JoBurg for my adidas gig over there…

But before we get to the gig itself, lets take a few more looks at the environment. Shut down your ideas of how Capetown might be.

It is a truly cosmopolitan city, with beautiful views and nice people. A comparative world city – that would be miami… with mountains. So its even better.







Being out there for adidas during the world cup was as you can imagine a once in a lifetime experience…


I don’t have anything to compare it too because I’ve never been there before, but Shawn explained to me that you could feel the festiveness of the south africans, how they were pulling together, their pride in hosting such a high level international event.


Adidas created this Three Story Space – literally, for all the party people to come to to enjoy that atmosphere of celebration – Adidas Style.



Consisting basically of a gallery space, a Skatepark and A viewing area for the World cup games, this was the adidas blockparty add come alive.














A big shout out to the guys at Cross Trainer SAhttp://www.xtrainer.co.za/ , who laced me up with some custom football jerseys –



And a big shout out to Jared – who gave me this fly Litho Book Plate for this project that he’s working on about South African Urban Art….




The day I was there was the day that Ghana played their infamous game with Uraguay. Everyone there was backing Ghana because they were the last African Country in the Cup. Soooo, as you can imagine, moral was on the low side ;)

BUT, ya can’t hang your head low forever, and my job became to make sure they could forget their problems for a bit and groove. Ya know what… let me stop yapping, cause it was all captured nicely on video below…

Ughh… So sad that I only got to chill there for a day. Oh well, more the reason for me to head back out there.
On that note – peace to Shaun Duvet of http://www.anythinggoes.co.za/ – the agency who for getting me out there ;) we have to do it again soon (hint hint)…

Next stop was my last stop…. Johannesburg.

And oh yes. I gots me a VUVUZELA.


7/3 – Sat – Neil Armstrong @ the Alex Theatre in Johannesburg South Africa

case on Flickr”>Screen shot 2010-06-23 at 1.28.26 PM

troche on Flickr”>Screen shot 2010-06-23 at 1.28.35 PM

Come celebrate with adidas Originals as we present to you USA Hip Hop DJ Neil Armstrong (Jay Z’s DJ). Neil is the founding father of the DJ collective “5th Platoon” will be showcasing his art of spinning and turntablism at the Alex for one night only! From Touring with JAY-Z as his official World Tour DJ (2008/09) to spinning for adidas Originals at the Olympic Games in Beijing.

Neil will be supported by SA’s hottest DJs over 3 dance floors.
To win tickets sms ‘adidas Originals JHB’ your name & contact number to 32010 or email your name, troche your city, contact number win@adidas.com

JULY 3rd @
The Alex
36 Stiemens St. Braamfortein, JHB
RSVP on Facebook

The New Zealand Wrapup

diagnosis on Flickr”>IMG_1109

Yes Yes, healing When I went to New Zealand , diagnosis I definitely felt like a king for a day, thanks to the good folk at adidas, Show Room 22, and Frank and Ivy Liew of Qubic (http://www.qubicstore.com/) and quarters.

From the moment I got off the plane the new zealand Hospitality was imminent , with a nice hand written welcome note and a few gifts ,including the local Rugby Team ALL BLACKS jersey and a boxset of New Zealand Music Artist hits, which I’ve gladly added to my music collection.


i got to do it all it seemed, from Bungy Jumping, to Interviews, to good eats, to site seeing and Party Rocking…







It was ALL captured by NICELY here by frank liew and qubic, directed by Sean Wallace. Another “Day in the Life” type video, with a lot more in depth interviewing and a really good look at what its like for me on the road….

In fact, I had 2 GROUPS of cameras following me, as I made the LATE NIGHT NEWS on TVNZ in their showbiz section…


Screen shot 2010-06-14 at 2.45.04 PM

For those planning a Next GREAT Trip, I would highly suggest New Zealand…

Their Humor is amazin – as we all know from FLIGHT of the Concords and their bungy jumping – look at how their bathrooms look, and their “waiver sheet” , which they call a “toe tag”. HILARIOUS.



The food is pretty dang tasty – they even have REAL ACAI, like the stuff down in Brazil, not that American Crap. This is the only other place I’ve seen this stuff served Proper.They got proper meat pies (pause) and of course there is Burger Fuel, which I think gives In & Out a run for their money as far as Burgers go…



They got great stores like Qubic and Quarters for your street wear needs –



They even got Benecio Del Toro Selling ICe cream out there. COME ON. How crazy is that.


They got great local artists like David Dallas holding it down over there ON a global scale , as his work has been blogged up on Kanye Wests site.


SHOOT – I even ran into STEVE AOKI , our first meeting , A NY and LA AUCKLAND Connection –


As you can imagine, I can’t wait until I get to hit the other side of the world again… and I suggest that y’all make New Zealand a Destination on YOUR world tour …

Until the next time ;)



I’ve gone intergalactic – from the Roc Boys and Jay-z to the Cantina Band and Obi-wan.

I’m in star wars, buy viagra and Snoop Dogg is a Jedi. MY CAREER HIGHLIGHT BY FAR.
rx on Flickr”>star wars cantina

generic on Flickr”>star wars cantina

star wars cantina

I got inducted into the Alien Star Wars Cantina Band, courtesy of Adidas ;)

Another DREAM COME TRUE, that I never knew I was supposed to even dream. Yeah, I’m geeked out. I was in a video with Han Solo dammit.

from the press release ”

adidas Originals presents the Star Wars™ Cantina 2010:
The most Original place to watch the 2010 FIFA World Cup™

Herzogenaurach, June 1st, 2010 – The latest instalment of the 2010 Originals campaign, “The Street Where Originality Lives,” combines Star Wars, adidas and the world’s largest sporting event in a cinematic first that takes the 2010 FIFA World Cup™ to a whole new galaxy. The film is a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine – and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, not to mention Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi. This unique film was created as a result of a close partnership with Lucasfilm Ltd.

“The theme of the 2010 Originals campaign is a neighborhood of originality,” explained Tom Ramsden, Global Director of Communications, adidas Originals. “It brings together all elements of adidas Originals and the diverse people who wear it – artists, athletes, musicians, skaters and so on all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships with Star Wars and the 2010 FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”

Adidas Global Music Ambassador…

Adicup 2010 NYC Recap from the DJ Booth…

here on Flickr”>IMG_0838

Ahh Adicup 2010. It was a good day of fun, sun, food, friends and friendly competition.

This year was amazin and fun filled. It’s come alooong way from when I first started this gig back in the day ;)
Here are some pics from the day – congrats to all the winners! Can’t wait til next year ;)


Emily and me

Oliver and me

good food

Little kids love soccer too


josh madden, sky and me



click here for mo pics

adidas Originals “The Street Where Originality Lives” Extended Version Video

This dropped on the web a week ago, cheap forgot to blog it up –

adidas Originals showcase an extended version to their star-studded “The Street Where Originality Lives” video. The video was part of a large-scale campaign from the German sportswear brand as it features a ton of familiar names including David Beckham, DJ Neil Armstrong, Jeremy Scott, Mark the Cobra Snake, Mr. Hudson, Noel Gallagher and Snoop Dogg among others.

Hypebeast & adidas: adiCup 2010 NYC Contest | Hypebeast

Hypebeast & adidas: adiCup 2010 NYC Contest | Hypebeast.

hypebeast adidas adicup 2010 nyc contest Hypebeast & adidas: adiCup 2010 NYC Contest

The 2010 adiCup prepares to kick off on May 22nd in New York City. This year’s competition will feature a slew of competing teams, viagra each playing a tournament in their hometown. Participating cities include New York, buy cialis London, Tokyo, Berlin, and Herzogenaurach. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one lucky USA adiCup pack. The pack will feature collaboration product from UNDFTD and Arkitip, including a jersey, sneakers, and a bag, seen here. Exact locations and dates can be found via the official adiCup Website with further information on the contest seen below.

Enter the Hypebeast & adidas: adiCup 2010 NYC Contest now!

The adiCup 2010 is set to kick off this month. Ourselves, along with adidas, are offering you the chance to win a regional prize pack created exclusively for the host city. With a total of five different cities hosting their respective adiCup tournaments, five separate prize packs will include New York City, Tokyo, London, Berlin and Herzogenaurach (who will host the finals).

To enter, log into your Facebook account and head over to our Hypebeast adiCup page. From there, you can submit your prediction for each respective adiCup tournament. Only one submission is permitted per city and per entrant, however you may enter a total of five times over the course of each separate adiCup tournament. Choose wisely as your predication cannot be changed or altered once it has been submitted. If you correctly predict the tournament winner, you will be entered in a draw for that city’s adiCup Pack.

Rules and Regulations

* You must be a registered member of Facebook to enter.
* This contest is open to participants from across the world.
* Only one entry is permitted per city.
* You may enter once for each adiCup tournament New York City, Tokyo, London, Berlin and Herzogenaurach.
* Once an entry has been placed, you cannot change your choice.
* All decisions by Hypebeast and adidas are final and we maintain the right to decide all matters and disputes arising from the contest.
* Hypebeast will announce the winner following the completion of each adiCup tournament.
* adidas will handle the distribution of prizes and the communication amongst winners.